Creative Leadership

Over the past 20+ years, I've led creative teams, developed brand systems, and directed integrated marketing campaigns for global brands, agencies, and venture-backed startups. My work includes creative direction for more than 50 brands and products, with campaigns generating over $1.35 billion in attributable revenue.

My experience spans brand identity, packaging, photography, video production, photoshoot production and styling, product launches, integrated marketing campaigns, go-to-market strategy, and creative team leadership. Whether building a brand from the ground up or evolving an established one, I believe every creative decision should strengthen both the customer experience and the story a brand tells.

The projects below represent a selection of the brands, campaigns, and creative systems I've had the privilege to lead. Each project reflects the collaboration of talented teams working toward a shared vision, with my role centered on creative direction, leadership, and bringing ideas to life.